Asif KhanLBMA

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Asif Khan

Asif Khan

Founder of the LBMA

A veteran tech start-up, business-development and marketing entrepreneur, currently working as a consultant to the location-based marketing services community.

Mobile Power and Profit Podcast

Discussing the potential of location-based marketing and how it is changing mobile as Uyen Tieu speaks with the founder of the Location Based Marketing Association (LBMA), Asif Khan.

• 3 obstacles to more wide-spread use of LBM – Privacy, Measurability, Reach
• Look at location mapping as a dataset, not just a platform
• Start by leveraging your existing data with another layer of location mapping data to implement your marketing campaigns more efficiently

The Potential of Location Based Marketing With Asif Khan

Air Date: March 9, 2015