Founder of the LBMA
A veteran tech start-up, business-development and marketing entrepreneur, currently working as a consultant to the location-based marketing services community.
Mobile Power and Profit Podcast
Discussing the potential of location-based marketing and how it is changing mobile as Uyen Tieu speaks with the founder of the Location Based Marketing Association (LBMA), Asif Khan.
• 3 obstacles to more wide-spread use of LBM – Privacy, Measurability, Reach
• Look at location mapping as a dataset, not just a platform
• Start by leveraging your existing data with another layer of location mapping data to implement your marketing campaigns more efficiently