Brett RelanderTactical Marketing Labs

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Brett Relander

Brett Relander

Founder & President of Tactical Marketing Labs

Brett is a champion for small businesses in the fields of social media, mobile marketing and digital strategy. He is also a frequent contributor to the Huffington Post, and

Mobile Power and Profit Podcast

Brett encourages everyone to start small, and not be afraid of mobile. Go back to the basics by focusing on your target audience, your value proposition and your best channel to reach them.

• Make Social Media easier by focusing on your target audience and how best to reach them.
• Provide actionable options on mobile because that’s what users are looking for.
• Your strategy doesn’t have to be perfect, but it has to have purpose.

Focusing on Your Target Audience

Air Date: April 27, 2015