Connor MasonPunchkick Interactive

By in Radio Show

Connor Mason

Connor Mason

Marketing Technologist at Punchkick Interactive

Prior to Punchkick, he was a Content Strategist at Emerging Marketing.

Mobile Power and Profit Podcast

As the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? In this episode, Connor reveals all the secrets of a successful mobile strategy.

• Always design your app with the end-user in mind, that way you can offer value and meet your target’s expectations.
• Do your research first! Making assumptions is the biggest mistake you can ever make.
• Not because you can integrate new technology means that you should. Instead, identify those that match your business objectives.

How to Plan Your Mobile Strategy

Air Date: December 1, 2015