VP of Mobile Strategy, 3Q Digital
Before joining 3Q, Craig led mobile marketing, media planning and buying across MindShare’s North American client portfolio. He also owns Savoy Mobile Inc, strategic mobile consultancy for start-ups.
Mobile Power and Profit Podcast
How should you approach mobile? Craig Weinberg shares with us key aspects of the business we should look out for even before planning our mobile strategies.
• Mobile devices are no longer just accessories – ensure your engagement on mobile fits in with your customers lifestyles.
• Understand the service you’re providing and the traffic sources of your customers before planning your strategy.
• Apps that succeed provide productivity, utility and/or entertainment gains to users.