VP of Content & Audience for Gatehouse Media
David oversees all matters related to print and online content, strategy, and online development and support related to the company’s content management system.
Mobile Power and Profit Podcast
Publishers, do you have a dedicated mobile content strategy? David Arkin gives us tips on crafting our own and shares about the evolution from Mobile Browser-driven marketing to App-driven marketing.
• Users expect immediacy and usability: Send the right content at the right time through the right channel.
• Native mobile apps provide many more useful features than Responsive mobile sites.
• Get actionable on your data to grow and engage audiences: Connect your content with your users’ time and location.