David Zhang | Mobile Power & Profit Podcast

David ZhangGrowmobile

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David Zhang

David Zhang

Director of Account Management at Growmobile

David Zhang is the Director of Account Management at Growmobile, a mobile marketing platform.

Mobile Power and Profit Podcast

There’s a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. In this episode David Zhang discuss the ever-­evolving marketing needs of mobile­-first companies.

• Unique content and a good mobile product are the keys to increase user engagement.
• The only way to tell the difference between a good and a bad mobile app is through data analysis.
• If a user keeps your app for over 60 days, you’ll know they’re in for the long-run.

Evolving Marketing Needs of Mobile­-First Companies

Air Date: October 19, 2015