Debra Aho Williamson
Principal Analyst at
One of the first analysts to research social media marketing and advertising, Debra was the editor of Advertising Age’s Interactive Media and Marketing section before joining eMarketer.
Mobile Power and Profit Podcast
Social media is a key channel where you could use both organic and paid campaigns. Make use of of the targeting abilities of social media channels to reach your audience effectively.
• Tailor your social media efforts to the mobile experience to garner real engagement.
• Structure your mobile advertising so that your organic and paid campaigns complement each other.
• Focus on your key target groups instead of trying to tailor creatives to every target group.