Doug RobinsonFresh Digital Group

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Doug Robinson

Doug Robinson

CEO, Fresh Digital Group

With over 15 years in the mobile space, Doug is an experienced new media executive, mobile technology leader and entrepreneur skilled in the monetization of mobile products and services.

Mobile Power and Profit Podcast

Doug Robinson and Uyen Tieu discuss the present state and future evolution of mobile technology, the best way to target customers and the importance of partnerships in such a competitive market.

• Mobility offers convenience: Be where your users need you by understanding the context of your users’ day.
• Don’t just re-purpose your ad: Different verticals require different executions.
• Adjust constantly: Your audience is always changing, and so should you.

Beacons, Rich Ads, Multi-Screen Campaigns and Other Mobile Marketing Strategies

Air Date: March 17, 2015