Doug StovallHipcricket

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Doug Stovall

Doug Stovall

President & COO at Hipcricket

With over 15 years of mobile industry experience, Doug leads sales, client services, and Hipcricket’s advertising network.

Mobile Power and Profit Podcast

Doug Stovall discusses how mobile marketers use advancements in mobile data collection to deliver content that can be tailored to a specific individual.

• Mobile is four entities in one: Web App distribution channel, Native App distribution, Social Media, Push notifications. Think of the mobile experience as a whole.
• Location is the promise of mobile and is going to be very valuable to brick and mortar businesses.
• Experiment, experiment, experiment: Don’t rush into building your own army, try existing providers.

Advancements in Mobile Data Collecting

Air Date: February 3, 2015