President & COO at Hipcricket
With over 15 years of mobile industry experience, Doug leads sales, client services, and Hipcricket’s advertising network.
Mobile Power and Profit Podcast
Doug Stovall discusses how mobile marketers use advancements in mobile data collection to deliver content that can be tailored to a specific individual.
• Mobile is four entities in one: Web App distribution channel, Native App distribution, Social Media, Push notifications. Think of the mobile experience as a whole.
• Location is the promise of mobile and is going to be very valuable to brick and mortar businesses.
• Experiment, experiment, experiment: Don’t rush into building your own army, try existing providers.