CEO at Moburst
Gilad is also a mentor at multiple accelerators and universities; and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.
Mobile Power and Profit Podcast
Gilad provides us with numerous tips on how to keep your App Users engaged with your content and your brand. Making use of data and analytics will help you get to know your audience at a higher level while allowing you to adapt faster to changes in User Behavior.
• Deliver what the user is looking for in your app in the first 10 seconds of use.
• Track user behaviors: Use this data for A/B tests and segmentation in order to find the best conversion paths.
• Think through the user experience in multiple situations before sending out push campaigns that might become overbearing.