Founder & CTO at Localytics
Henry worked at Microsoft’s app analytics service before founding Localytics where he now oversees the technology’s vision.
Mobile Power and Profit Podcast
With the rise of mobile comes a new need for real time, bi-directional analytics. Henry Cipolla discusses the power of actionable data and practical ways to set up your mobile analytics.
• Analytics need to be actionable – find what works and keep doing it, find what doesn’t and stop.
• Don’t boil the ocean – predictive analytics does not require all the data you can collect.
• Start with key correlations then give yourself room to iterate.