CEO & Founder of Fuse Powered
Jon’s been a gaming entrepreneur his entire career. In 2009 he founded Fuse Powered and published a number of hit mobile games.
Mobile Power and Profit Podcast
Jon Walsh introduces us to the current situation in the mobile gaming industry – from which monetization models work best to the technology you wished you adopted yesterday so you didn’t have to go through the integration headache you are having today.
• Identify if your games are casual or immersive and then build your monetization and marketing around that.
• Both casual and immersive games tend to make more money with free or freemium models instead of paid downloads.
• Let others help, if there are cross-platform SDKs and software to help relieve integration fatigue, use them and focus on your content and experience.