Senior Analyst at Forrester Research
Julie serves eBusiness & Channel Strategy Professionals and her research has been widely cited in publications like the WSJ and NYT.
Mobile Power and Profit Podcast
Julie helps us identify the mobile moments that really drive engagement and talks about the importance of approaching mobile in a more contextual way. As there is no best practice, it all depends on what kind of situation the consumer is in.
• Customers now expect immediacy, simplicity and contextual interaction with brands through mobile.
• Many businesses underestimate mobile; your brand needs to use new frameworks and be prepared to overhaul your operations.
• Engagement not always has to be actionable, sometimes letting the user know that something has happened can go a long way.