CEO of ResponsiveAds
Before co-founding ResponsiveAds, Matthew was a long-time industry leader at Nokia and product innovator at Sony. He is also the founder and CEO of ADObjects.
Mobile Power and Profit Podcast
2015 is the year of the banner’s reinvention. Matthew Snyder talks to us about how responsive advertising is going to evolve and change the programmatic space.
• Mobile channels serve 2 different purposes: Discovery & Search, and Engagement & Loyalty. Both need to be part of your strategy.
• Relevance of responsive ads is in the creative, which needs to be fluid, dynamic and cross-platform.
• Think about how to find and reach the best audience instead of getting stuck in the Mobile VS Desktop debate.