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New Rumble Study Shows People Engaging With Mobile Content Apps Exhibit Unique Behaviors

New Rumble Study Shows People Engaging With Mobile Content Apps Exhibit Unique Behaviors

FINDINGS PROVIDE ANSWERS TO KEY QUESTIONS PUBLISHERS ASK ABOUT MOBILE AUDIENCES, CONTENT AND BUSINESS

NEW YORK, NY–(Marketwired – Nov 6, 2013) – Rumble, the mobile-first platform for publishers, today issued their first Mobile User Engagement Study for Publishers that showed how people engaging with mobile content apps behave significantly differently than those engaging with gaming, commerce or service-based apps. The study is a detailed examination of how over 300,000 people engaged with content-specific apps across 40 publishers. The study found that, although certain mobile app user actions were similar, most people engaging with mobile content apps exhibit unique behaviors. In addition to the trove of information the study shares about how people interact with mobile content apps, the study also provides a great deal of information about content apps and devices themselves, including: U.S. smartphone market penetration statistics, the relative value of iOS versus Android users, annual household income share by platform and iPhone versus iPad user behavior stats.

Rumble executives will unveil the new research at AD:TECH New York 2013 on November 6 and are available to discuss it with interested parties onsite and throughout the month as they continue to share it with key publishers and analysts.

“This study was initially intended to provide extremely granular consumer behavior insights to our customer base of digital, mobile and traditional content publishers,” said Uyen Tieu, co-founder and CRO for Rumble. “However, as the study expanded and the implications became clear, we felt obligated to share the findings more broadly. We believe these results can help all content publishers adjust their business and content models for ultimate success in the mobile economy.”

Particularly notable findings from the study include:

Sharing

  • The sharing method of choice of news articles is email 76 percent versus Twitter 12 percent versus Facebook 12 percent
  • Users tend to more readily share content from local and regional publishers in social media than content from national publishers
  • Android users are two to three times more likely to share articles with friends than iOS users

Content Engagement

  • Push notification is one of the key tools for user re-engagement with rates as high as 70 percent of download/user base opening the app upon a single push
  • iPhone users tend to be power users with three times more engagement in opening, reading and sharing articles versus iPad users
  • Users are two times more likely to authenticate and share their profile data with publishers via Gmail than Facebook

Layout Preferences

  • Based on two base case design layouts — users were split 50/50 on preference of a traditional grid layout versus a more dynamic masonry layout

To download Rumble’s Mobile User Engagement Study for Publishers please visit: http://rumble.me/mobile-intelligence/.

Methodology
Rumble conducted a comprehensive real-time study where user interactions were tracked via event tags on native iOS and Android apps on both phones and tablets that were powered by the Rumble platform. The study ran over a three-month period from May to July 2013 and focused on U.S. users that engaged with the apps. International user behavior was not included in the study.

About Rumble
Rumble is the mobile-first platform for publishers, powering content for publishers of news, sports and entertainment; across platforms and devices. Rumble delivers the only end-to-end publisher solution that supports a rich user experience, advanced monetization and complete publisher control in a single, easy-to-use platform. Featuring powerful technology built on an agnostic infrastructure, Rumble can easily migrate content and integrate with publisher’s internal systems. And with multiple embedded revenue streams, Rumble helps publishers generate revenue immediately and can scale with a growing business. Founded in 2011, Rumble has over 40 publisher clients covering the full spectrum of the media landscape including international publications, local newspapers, online media outlets and leading media groups. Our mission is to connect people, publishers and advertisers to their most relevant content. Rumble has offices in New York and Tel Aviv, to learn more visitwww.rumble.me or follow us on Twitter.