Peggy Anne Salz
Chief Analyst & Founder of MobileGroove
Named a Top 30 Mobile Marketing Influencer, Peggy is currently a contributing writer for Forbes and hosts her own podcast on mobile marketing.
Mobile Power and Profit Podcast
Peggy Anne Salz and Uyen Tieu discuss how to boost mobile engagement by removing the friction from your mobile experience.
• Consumers now expect relevant recommendations, use contextual data when marketing to your users.
• Remove friction in your mobile experience by creating a flow that makes sense.
• Choose the most appropriate channel to your users – text, voicemail, push notification etc.