Mobile Apps and Mobile Web In the Advertising Age
Media companies, agencies, and marketers face some confusion regarding whether they should focus their strategies predominantly on apps or mobile web.
In this episode, Mitchell helps us understand why apps are the biggest new communications channel for brands, and marketers if they want to master mobile.
Original Air Date: December 14, 2015
The Rise of News Aggregation Mobile Apps
People are turning to news aggregator apps for a curated and personalized experience, but publishers are concerned about losing front-page readers and control of advertisement placement as third-party providers take over the distribution role.
In this episode, Kan tells us how aggregator apps are changing the way news is discovered, consumed and packaged.
Air Date: December 7, 2015
How to Plan Your Mobile Strategy
As the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? In this episode, Connor reveals all the secrets of a successful mobile strategy
Air Date: December 1, 2015
Using Data to Build a Successful Mobile App
Mobile apps have evolved for marketers from nice-to-have to being front and center of the customer journey. In this episode, Itay Levy from Teradata joins us to discuss the state of mobile engagement and how enterprise marketers can overcome the challenges they face developing strategies for collecting mobile app data.
Air Date: November 30, 2015
Wearable Technology and the Internet of Things
Wearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech-on-the-go, what will this mean for Big Data? In this episode, Scott tells us how wearable technology is being used today and where it’s heading.
Air Date: November 16, 2015
Is Mainstream Media Dead? Discovering the Future of Content Monetization
Publishers continue to see an increase in revenue from their digital properties, not just from advertising, but from brand content as well. In this episode, Nick tells us how media companies are using Social Media to build niche communities that drive mainstream media.
Air Date: November 9, 2015
Advantages and Disadvantages of Mobile Business Apps
The Business category for mobile apps is the most lively and fastest-growing sector, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. In this episode, Andrew discusses the advantages and disadvantages of mobile business apps:
Air Date: November 2, 2015
From Comments to Conversations
The Business category for mobile apps is the most lively and fastest-growing sector, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. In this episode, Andrew discusses the advantages and disadvantages of mobile business apps.
Air Date: October 19, 2015
Evolving Marketing Needs of Mobile-First Companies
There’s a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. In this episode David Zhang discuss the ever-evolving marketing needs of mobile-first companies.
Air Date: October 19, 2015
Programmatic Media In a Mobile World
Programmatic has changed the face of online advertising, but there’s still confusion around what it actually is. In this episode Robert Brill tells us all about programmatic advertising in the mobile industry.
Air Date: December 14, 2015