Marketing Your App
Carson helps us better understand how to improve App Store optimization by managing reviews and expectations; make sure your description, keywords and screenshots are in line with your target audience.
Air Date: May 4, 2015
Focusing on Your Target Audience
Brett encourages everyone to start small, and not be afraid of mobile. Go back to the basics by focusing on your target audience, your value proposition and your best channel to reach them.
Air Date: April 27, 2015
Understanding the Mobile-First Shopper
Ramsey tells us how to effectively approach the new growing ‘Mobile-First’ Shopper in a fast-changing environment while harmoniously integrating Desktop, Mobile and Retail.
Air Date: April 20, 2015
Optimizing User Acquisition
Atul Satija tells us his story of how a small company could come up against behemoths like Google and how to optimize your paid acquisition campaigns.
Air Date: April 13, 2015
Focusing on the Creative in Mobile Advertising
2015 is the year of the banner’s reinvention. Matthew Snyder talks to us about how responsive advertising is going to evolve and change the programmatic space.
Air Date: April 7, 2015
Overcoming the Challenges of mCommerce
Sucharita shares with us her insights from her research with Forrester about the disruptive change mobile has brought to commerce, the new challenges it brings retailers and how we can capitalize on this disruption.
Air Date: March 30, 2015
Finding the Right Mobile Marketing Partner; Building a Successful Multi-Screen Campaign
How should you approach mobile? Craig Weinberg shares with us key aspects of the business we should look out for even before planning our mobile strategies
Air Date: March 23, 2015
Beacons, Rich Ads, Multi-Screen Campaigns and Other Mobile Marketing Strategies
Doug Robinson and Uyen Tieu discuss the present state and future evolution of mobile technology, the best way to target customers and the importance of partnerships in such a competitive market.
Air Date: March 17, 2015
The Potential of Location Based Marketing With Asif Khan
Discussing the potential of location-based marketing and how it is changing mobile as Uyen Tieu speaks with the founder of the Location Based Marketing Association (LBMA), Asif Khan.
Air Date: March 9, 2015
Dedicated Mobile Landing Pages Vs. Responsive Web; Mobile Testing and Monitoring Best Practices
Discussion of why dedicated mobile landing pages trump responsive web, how to make use of specific mobile features (GPS, location etc) to get the most out of your apps/mobile web and best practices when it comes to testing and monitoring.
Air Date: March 2, 2015