How to Boost Mobile Engagement by Removing the Friction For Your Customers
Peggy Anne Salz and Uyen Tieu discuss how to boost mobile engagement by removing the friction from your mobile experience.
Air Date: February 23, 2015
Standardization of Mobile Data Tracking; Delivering Digital Mobile Measurement for Enterprise Clients
Data is the buzzword right now but are you maximizing all the data available to you, mobile or not? Ed Chater takes us through the coming standardization of mobile tracking and the potential that could bring your mobile campaigns.
Air Date: February 16, 2015
Advancements in Mobile Data Collecting
Doug Stovall discusses how mobile marketers use advancements in mobile data collection to deliver content that can be tailored to a specific individual.
Air Date: March 23, 2015
Mobile Publishing and Gaming Examined with Jon Walsh
Jon Walsh introduces us to the current situation in the mobile gaming industry – from which monetization models work best to the technology you wished you adopted yesterday so you didn’t have to go through the integration headache you are having today.
Air Date: February 9, 2015
Mobile Content Strategies for Publishers
Publishers, do you have a dedicated mobile content strategy? David Arkin gives us tips on crafting our own and shares about the evolution from Mobile Browser-driven marketing to App-driven marketing.
Air Date: January 27, 2015
Mobile Marketing Changes in 2015 to Big Data, Cloud Technologies and Power of Location Services
Cindy Krum suggests ways we use data collection to make mobile apps smarter without invading users’ privacy. And tells us why building a mobile site is better than relying on Responsive Design.
Air Date: January 19, 2015