Puneet MehtaMobileROI

By in Radio Show

Puneet Mehta

Puneet Mehta

CEO at MobileROI

CEO and co-founder of MobileROI, Puneet uses predictive intelligence to automate mobile marketing. He contributes to multiple publications including VentureBeat and AdAge.

Mobile Power and Profit Podcast

Puneet shows us how mobile should be treated more holistically in the context of omnichannel marketing, and emphasizes the organic relationship brands can build with their customers through mobile.

• Look at loyalty not just as a standalone program but as a intention of your mobile interaction with customers.
• Mobile amplifies the importance of context when you engage your customer – understand the situation they are in.
• Mobile messaging is the next big thing to engage in an organic relationship with your users.

Using Mobile as the Personal Connection

Air Date: May 18, 2015