Talia Wolf | Mobile Power & Profit Podcast

Talia WolfConversioner

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Talia Wolf

Talia Wolf

Founder and CEO of Conversioner

Talia uses emotional targeting, consumer psychology and behavioral data to help businesses generate more revenues, leads, engagement and sales.

Mobile Power and Profit Podcast

Discussion of why dedicated mobile landing pages trump responsive web, how to make use of specific mobile features (GPS, location etc) to get the most out of your apps/mobile web and best practices when it comes to testing and monitoring.

• The 3 best practices with mobile conversions: Track the right metrics, make it user exclusive or embrace the fact that someitmes people don’t wnt to convert on mobile.
• Use location data to add small personal details in your messaging that creates emotional links between you and your customer.
• Help people find what they want on your mobile page as simply and fat-finger friendly as possible through click-to-call buttons etc.

Dedicated Mobile Landing Pages Vs. Responsive Web; Mobile Testing and Monitoring Best Practices

Air Date: March 2, 2015

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